Social media in Business-to-Business (B2B) are now becoming the most effective channel used by businesses to market their products. Various techniques and best practices are adapted to promote their products and services. This article gives an overview to follow best practices by the businesses to use Social Media as their medium of digital marketing tool. For more details on Social Media Marketing for B2B please send email to info@edge360.co.uk or click here.

 

Demographics and research-based targeting

 

Targeting right audience is the most important step when it comes to B2B marketing. Targeting the perfect audience means you have achieved 50% of your marketing requirements. Market research is the key task to achieve the best results. Research well on your target and find your target demographics. Prepare a review campaign and obtain the feedbacks through a good audience research and thus prepare buyer persona could be a good starting point.

Some of the tips to run such campaigns are as below:

• Who is my audience, what are their interests, dislikes?
• What are their buying habit and search pattern?

How they use social medias and which communication platform they prefer?

Edge360 expertise team perform required research for our customers to maximize the reach of the marketing campaigns.

 

An Informative Website

 

Website is the key tool where you can showcase all you need to speak about your business style, quality and services.  In case of B2B, a website is the first platform a potential customer will look for and interact with your business. So how you aligned the website content, eye flow of your website, the way your services are presented, content on the website etc. are the important factors that decides how long a customer will stay on the page. Using theses websites to collect leads will be the most reliable source to understand the target customers.

The important factors that marks a website are

• Website should be Mobile friendly
• There should be a call to action button for a demo, whitepaper, subscribe, to get pricing
• Should update testimonials

Edge360 is actively involved with the website optimization for our customers. We have a dedicated team who will help the customers to update website, new product OR service launch, updating with events and news with up-to-date information.

 

Effective Website SEO

Search Engine Optimization (SEO) is the process of improving the ranking or the visibility of a website or a webpage in the organic search results. It helps to drive traffic to the website if done properly. Doing SEO won’t give you instant result, it will take time. SEO is the key factor to get your website on top of search results. It is recommended to do keyword analysis for your website prior to SEO, which allows search engines to produce more relevant visitors to your website.

Edge360 technical team is specialized and trained on SEO. We perform the SEO activities regularly and report to the customer with the improvement’s customer should consider for having a higher ranking in Search Engine.

Segmenting Your PPC Campaigns

PPC (pay per click) campaigns allow you to use advertising platforms to publish contents to relevant users. PPC campaigns can be or search campaigns. Search campaigns help to find interested users who may never have found your products/services.

Segment your PPC campaign based on the buyer persona, demography, country and other factors depending up on your business structure. This will help to understand a detailed analysis on the response pattern.

Edge360 have a dedicated team for running campaigns for our customers. We run the campaigns for a specific period once we get an approval from the customer.

 

Client Review and Application

For an effective digital marketing, you need to perform regular customer surveys or research. In Edge360 we help our customers to run periodic surveys. This will enable the businesses to get data driven results to invest in products or services and promotions. Thus, getting the right customer reviews are the best methods to improve your B2B digital marketing. Edge360 is having in-house built programmatic tools to run automated surveys.

 

Content Marketing

Content marketing is a procedure that has been utilized as a part of B2B marketing for a long time and is the most powerful techniques that ensure conversion. Creating and submitting blogs and guest posts will increase internal and external links and it allows to rank the keywords for the website.

 

Finding the best Social Media Platform

The impact of Social Media is not as effective for B2B (Business-to-Business) as you can envisage for B2C (Business-to-Customer). But B2B companies can also increase the engagements through community awareness and other group programs through social media. Implementing the perfect social media strategy can produce best results in their digital marketing strategies.

Apart form B2C companies, B2B companies offer free, downloadable content – like a podcast, eBook guide, or webinar. Edge360 have a proven track record in helping companies to successfully run such campaigns and maximize ROI. Business Pages can now create custom tabs in facebook where B2C companies might make a product tab, your business can create a sign-up page. If your business offers free trials, make a free trial sign-up tab. This will direct traffic right back to your site