Social Media as the name suggests is a way of connecting and communication between people of all ages and genders. At least this what social media was initially designed to do. But right now, the term social media has expanded to a larger spectrum rather than as a simple way of connecting. It facilitates the sharing of – ideas, photos, documents, audios, videos, promotes brands and so on. Advertising and marketing on social media play a greater role in modern marketing trends especially digital marketing.

Social media in Business-to-Business (B2B) are now becoming the most effective channel used by businesses to market their products. Various techniques and best practices are adapted to promote their products and services. This article gives an overview to follow best practices by the businesses to use Social Media as their medium of digital marketing tool. For more details on Social Media Marketing for B2B please send email to info@edge360.co.uk or click here.