Social Media as the name suggests is a way of connecting and communication between people of all ages and genders. At least this what social media was initially designed to do. But right now, the term social media has expanded to a larger spectrum rather than as a simple way of connecting. It facilitates the sharing of – ideas, photos, documents, audios, videos, promotes brands and so on. Advertising and marketing on social media play a greater role in modern marketing trends especially digital marketing.

Even though most would relate social media to a younger age group, it’s influence is not restricted to a particular age group these days. While most adults use Facebook and YouTube, other social media platforms like Instagram and Snapchat attracts the younger crowd more. And a majority of the 18-24-year-olds uses different platforms multiple times a day.

In the case of Facebook, many of the users belong to the 18-24-year age group. The second category belongs to the 25-34 age group. But social media is not limited to just Facebook alone. YouTube, the biggest video streaming platform has over 1.8 million users worldwide. 90% of the user’s age reaches up to 45 while 51% consists of 75 and above ages. The same age group 16-24 is again prominent in many other social media platforms such as Instagram, Pinterest, Tumblr, Twitter, Snapchat and LinkedIn.

The influence of social media on the older and younger age group is different from each other yet it is making a powerful impact. For the younger generation, social media first and foremost is a way of sharing and connecting and they are much more up to speed in this. They are constantly sharing, posting, commenting and creating. They are much more open to changes and updates on the technological side. Social media keeps them up to date not just with the local news but also offers them a space to express themselves and develop social skills as well. The younger generation reacts much faster to information on social platforms compared to the older generation, using these platforms as tools. In addition to this, targeting younger age groups for advertising is fruitful, because they are much more engaging.

In the case of adults, they are much more active in platforms like LinkedIn and Twitter. The involvement of social media in modern marketing trend is helping them to realize the importance of these platforms. It gives them a wider range of options for promoting businesses and developing connections. This gives social media marketing agencies opportunities since many of the businesses are now turning to digital marketing. Overall, social media is making quite an impact on the younger and older age groups. Be it the social side or the marketing side, these social platforms are changing the way people think and act daily.

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